Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja by Xi Zhu

Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn Meta, Strateġiku u tas-Servizz Competition Category.

ĦadidServizz· 2023

Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja

by Xi Zhu

Premju A' Design Award tal-Ħadid Winner in Servizz Category

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Verified Award Winner
Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja

Ecommuni Brochure hija disinn ta' servizz li jħalli lill-viżitaturi tal-wirja joħolqu fuljetti personalizzati. Il-viżitaturi jagħżlu l-esebiti matul il-wirja billi jmissu l-istikers NFC imqiegħda ħdejn il-prodotti. L-oġġetti magħżula jinġabru f'fuljett diġitali li jista' jiġi editjat f'applikazzjoni, inkluż tibdil fil-lejawt, tikketti u ikoni żgħar. Il-qoxra tiġi ġġenerata mir-rotta tal-viżta. Il-fuljett jiġi stampat fuq karta biss meta l-viżitatur jitlaq. L-iskart tal-karta jitnaqqas u d-dejta miġbura ssostni l-industrija tal-wirjiet.

The Recognition

About the Premju A' Design Award tal-Ħadid

Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Ecommuni Brochure Disinn tas-Servizz tal-Esperjenza tal-Wirja huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang