Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar minn Deeeep Creative Lab

Id-disinn Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar minn Deeeep Creative Lab huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn Meta, Strateġiku u tas-Servizz.

FiddaServizz· 2025

Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar

minn Deeeep Creative Lab

Klijent: Deeeep Creative Lab

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Servizz

103,627

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #165666

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar

Urbaner hija strateġija ta' marka u servizz għal prodott tal-grooming tal-leħja maħluqa għas-suq Ġappuniż. L-istrateġija tkopri l-ippjanar tal-prodott, websajt responsiva ta' paġna waħda, l-ippakkjar u komunità onlajn. It-trimmer juża mutur u xfafar tal-azzar b'kontenut għoli ta' karbonju magħmula fil-Ġappun, u l-forma kompatta tiegħu tippermetti l-aġġustament tal-leħja fi kwalunkwe ħin. L-ippakkjar jgħaqqad tipografija varjata ma' kaxxa interna sempliċi li tispjega l-użu tal-prodott. Urbaner jippreżenta l-grooming bħala mod kif wieħed jesprimi l-istil personali tiegħu, u l-websajt tiggwida lill-viżitaturi mill-ewwel interess sax-xiri.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Urbaner Strateġija tal-Marka, Disinn tal-Ippakkjar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensjonijiet u Ippakkjar: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tikketti: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Teknoloġija tal-Produzzjoni: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Sfida tad-Disinn: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Riċerka: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Ispirazzjoni: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Tul tal-Proġett: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Fluss tal-Operazzjoni: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Membri tat-Tim: Deeeep Creative LAB
Krediti tal-Immaġni: Deeeep Creative LAB,URBANER,2024