Dotline Funzjoni Primarja: Identità Korporattiva minn Tomohiro Kaji

Id-disinn Dotline Funzjoni Primarja: Identità Korporattiva minn Tomohiro Kaji huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

DehebGrafika· 2024

Dotline Funzjoni Primarja: Identità Korporattiva

minn Tomohiro Kaji

Klijent: Dotline Co., Ltd.

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Grafika

702,717

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #160477

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Dotline Funzjoni Primarja: Identità Korporattiva

Test tal-Ktieb: Din is-sistema ta' identità bdiet biex toħloq struttura kummerċjali komprensiva u l-viżjoni tal-kumpanija — Social Heroes — biex tispira l-viżjoni tal-kumpanija fost il-klijenti, il-persunal, il-kandidati, u n-nies kollha relatati fl-industrija. Dotline tqis lill-membri kollha tal-persunal li jiġu biex jgħinu fil-ħajja ta' kuljum ta' xi ħadd bħala eroj. Il-logo huwa simbolu grafiku ta' eroj li jaqleb mantell u jimxi 'l quddiem, iddisinjat mill-ittri, D minn "dots" + L minn "line." Peress li Dotline tipprovdi 7 kategoriji ta' negozju, il-logos jiġu f'sistema ta' kuluri ta' 7 kuluri li jirriflettu kull kategorija ta' negozju, ittajpjati bit-tipa oriġinali tal-marka.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Dotline Funzjoni Primarja: Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Dotline Funzjoni Primarja: Identità Korporattiva ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Dotline Funzjoni Primarja: Identità Korporattiva joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensjonijiet u Ippakkjar: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tikketti: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Teknoloġija tal-Produzzjoni: Grid system with the golden section, over ray,
multiplication
Sfida tad-Disinn: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Riċerka: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Ispirazzjoni: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Tul tal-Proġett: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.