Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

BronżInterjur· 2025

Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up

by PepsiCo Design and Innovation

Premju A' Design Award tal-Bronż Winner in Interjur Category

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Colors

The Design

About Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up

Pepsi Diner Milan 2024 huwa interjur ta' diner pop-up maħluq bħala spazju temporanju tal-marka f'Milano. Id-disinn iġib il-kunċett tad-diner ta' New York lejn l-Ewropa, bħala l-ewwel attivazzjoni tad-diner barra l-Istati Uniti. L-interjur japplika l-logo l-ġdid ta' Pepsi u s-sistema ta' identità viżiva tiegħu. Referenzi għall-kultura pop Taljana, inkluż il-futbol u l-mużika, jintużaw fi ħdan l-ispazju, u ġie kkurat programm ma' ċelebritajiet Taljani għall-mistednin. L-għan kien li tinħoloq konnessjoni mal-udjenzi Ewropej billi tiġi inkluża l-kultura lokali fl-istorja tal-marka.

The Recognition

About the Premju A' Design Award tal-Bronż

Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Pepsi Diner Milan 2024 Interjur ta' Diner Pop-Up jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release