Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief

by PepsiCo Design and Innovation

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief

Test tal-Ktieb: Lay's Deep Ridged Spicy Flavor huwa disinn ta' ppakkjar maħluq għal żewġ togħmiet ta' snacks b'edizzjoni limitata mibjugħa fiċ-Ċina: Spicy Hot Strip u Spicy Stinky Tofu. L-ippakkjar sar biex jilħaq lill-konsumaturi żgħażagħ li jfittxu pawża rilassanti tal-ikel ħafif. Viżwali qawwija u enerġetiċi jesprimu b'mod ċar it-togħma ħarrqana. Illustrazzjoni ġokuża ta' ħalq tinsab fiċ-ċentru tad-disinn. Fotografija dinamika tal-ikel turi ż-żewġ togħmiet fl-aqwa qawwa tagħhom. Ir-riżultat jagħti lill-firxa ta' edizzjoni limitata identità ħajja u faċilment rikonoxxibbli.

The Recognition

About the Premju A' Design Award tal-Bronż

Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Lays Deep Ridged Spicy Flavor Lto 2024 Funzjoni Primarja: Ippakkjar tal-Ikliet Ħfief jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release