Id-disinn Roots Zines minn Xun Zuo huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Istampa u Midja Ppubblikata.

BronżStampa· 2025

Roots Zines

minn Xun Zuo

Klijent: Xunzuodesign

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Stampa

51,141

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #172635

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Roots Zines

Din il-pubblikazzjoni modulari tikkonsisti f'zines, kull waħda magħmula b'lingwaġġ viżwali li jirrifletti l-identità tal-narraturi. Iċċentrata madwar coffee shops ta' New York, teqbad kif l-immigranti ġodda jinavigaw il-konnessjoni u s-sens ta' appartenenza. Il-format immaqsum u ssiġillat bil-vakwu jevoka natura temporanja u tensjoni emozzjonali. Permezz ta' narrattivi personali, il-proġett jiskopri l-valur soċjali tan-negozji żgħar u jerġa' jqiegħed id-disinn emozzjonali bħala għodda għall-inklużjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Roots Zines huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Roots Zines ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Roots Zines jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Dimensjonijiet u Ippakkjar: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Tikketti: Zine, Book, Ethnographic Research, Branding, Customer Experience
Teknoloġija tal-Produzzjoni: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Sfida tad-Disinn: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Riċerka: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Ispirazzjoni: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Tul tal-Proġett: An ongoing project started in August 2022. The most recent update was in July 2024.
Fluss tal-Operazzjoni: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.