Destination Paris Bercy Identità tal-Marka by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2020
Destination Paris Bercy Identità tal-Marka
Client: Made For You
Premju A' Design Award tal-Ħadid Winner in Grafika Category
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The Design
About Destination Paris Bercy Identità tal-Marka
Destination Paris Bercy hija identità viżiva maħluqa għal destinazzjoni ta' avvenimenti f'Pariġi. L-identità tippreżenta ż-żona ta' Paris Bercy bħala post fejn professjonisti u l-pubbliku usa' jistgħu jorganizzaw avvenimenti. Il-kunċett jieħu spirazzjoni minn djarji tal-ivvjaġġar u kartolini tal-vaganzi. Il-logo huwa stampat bħal timbru tal-passaport u jaħdem bħala tikketta ta' kwalità. Kull sieħeb jintwera b'logo fil-forma ta' timbru, li jifformaw firma waħda li tgħaqqad esperjenza diversa. Bordura blu, bajda u ħamra tfakkar fl-ittri qodma tal-posta bl-ajru u l-eleganza Franċiża. L-identità hija applikata fuq karta tan-negozju, fuljett u sit elettroniku.
The Recognition
About the Premju A' Design Award tal-Ħadid
Destination Paris Bercy Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Destination Paris Bercy Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Destination Paris Bercy Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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