Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka by Studija Creata

Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2015

Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka

by Studija Creata

Client: Stumbras

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka

Il-purità u ċ-ċarezza huma l-proprjetajiet ewlenin li jirriflettu l-kwalità tal-vodka. Kellhom jiġu enfasizzati waqt li kien qed isir rebranding ta' Lithuanian Vodka Gold – il-mexxej tas-suq tal-vodka fil-Litwanja. Fl-istess ħin ġew introdotti xi karatteristiċi tal-identità nazzjonali – l-isem Lithuanian Vodka nnifsu talab din l-għażla. Motivi etniċi awtentiċi ttrasformaw f'kompożizzjoni moderna u ċara. Ladarba l-massa tal-ittra l-qadima ġiet meqruda biex tinħoloq dekorazzjoni ħafifa u mperforata, id-deheb beda jiddi b'mod ħafna aktar eleganti.

The Recognition

About the Premju A' Design Award tal-Bronż

Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Lithuanian Vodka Gold Disinn tal-Imballaġġ tal-Vodka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas