Butterfly Sedil tal-Ajruplan by James Lee

Butterfly Sedil tal-Ajruplan by James Lee is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn ta' Vetturi, Mobilità u Trasport Competition Category.

FiddaVettura· 2020

Butterfly Sedil tal-Ajruplan

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Premju A' Design Award tal-Fidda Winner in Vettura Category

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The Design

About Butterfly Sedil tal-Ajruplan

Butterfly huwa sistema flessibbli ta' sedili tal-ajruplan li tippermetti trasformazzjoni bejn sedili premium economy u swites b'sodda ċatta tal-klassi business. Kull swit Butterfly fih żewġ sedili li jirreklinaw imqiegħda wieħed relattiv għall-ieħor, u ż-żewġ sedili flimkien jinbiegħu bħala premium economy. L-ekwipaġġ tal-kabina jista' jaqleb is-sedil tat-tieqa biex jifforma sufà mal-ġenb, u b'hekk joħloq swit tal-klassi business għal passiġġier wieħed. Meta jinqaleb ukoll is-sedil tal-kuritur, tinħoloq wiċċ kbir u ċatt għall-irqad. Is-sistema tħalli lill-operaturi jaġġustaw il-kabina għad-domanda li dejjem tinbidel u jużaw l-ispazju tal-art b'mod effiċjenti.

The Recognition

About the Premju A' Design Award tal-Fidda

Butterfly Sedil tal-Ajruplan huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Butterfly Sedil tal-Ajruplan ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Butterfly Sedil tal-Ajruplan huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne