Macy’s Website Interfaċċja tal-Websajt by Willy Lai and Dave Torres

Macy’s Website Interfaċċja tal-Websajt by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Interfaċċa, Interazzjoni u Esperjenza tal-Utent Competition Category.

FiddaInterfaċċa· 2020

Macy’s Website Interfaċċja tal-Websajt

by Willy Lai and Dave Torres

Client: Macy's

Premju A' Design Award tal-Fidda Winner in Interfaċċa Category

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Colors

The Design

About Macy’s Website Interfaċċja tal-Websajt

Il-Websajt ta' Macy's hija interfaċċja ta' bejgħ bl-imnut online li tippermetti lill-klijenti jistħarrġu u jixtru l-prodotti offruti minn Macy's. Il-websajt ġiet iddisinjata mill-ġdid b'reazzjoni għall-feedback tal-klijenti, li rriżulta f'tqassim nadif u sempliċi ispirat mill-midja tal-moda u l-prodotti tat-teknoloġija tal-konsumatur. Teknoloġiji tal-web responsivi jippermettu aċċess permezz ta' kompjuters laptop, tablets u smartphones. Riċerka estensiva ggwidat ix-xogħol, inklużi stħarriġ tal-utenti, intervisti, ittestjar A/B u ittestjar tal-użabbiltà. L-istruttura aktar sempliċi tissimplifika l-proċess tax-xiri u ttejjeb l-involviment tal-utent.

The Recognition

About the Premju A' Design Award tal-Fidda

Macy’s Website Interfaċċja tal-Websajt huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Macy’s Website Interfaċċja tal-Websajt ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Macy’s Website Interfaċċja tal-Websajt huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.