Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tat-Teknoloġiji Mobbli, Applikazzjonijiet u Software Competition Category.

FiddaMobbli· 2020

Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri

by Willy Lai and Dave Torres

Client: Macy's

Premju A' Design Award tal-Fidda Winner in Mobbli Category

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The Design

About Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri

Macy's App hija applikazzjoni mobbli għax-xiri li ġiet iddisinjata mill-ġdid fl-2019 għal apparati Android u iOS. L-applikazzjoni tippermetti lill-klijenti jesploraw u jixtru prodotti tal-moda, tas-sbuħija u tad-dar minn smartphone jew tablet. It-tqassim huwa nadif u sempliċi, u jieħu spunti viżivi mill-midja tal-moda u minn prodotti teknoloġiċi għall-konsumatur. Għodod ibbażati fuq il-kamera jappoġġjaw l-iskanjar u l-ħlas, u karatteristiċi ta' realtà miżjuda jippermettu lill-klijenti jaraw il-prodotti qabel ma jixtruhom. Id-disinn mill-ġdid kien ibbażat fuq riċerka estensiva tal-utenti u fuq il-feedback tal-klijenti, u l-involviment tal-utenti żdied wara t-tnedija.

The Recognition

About the Premju A' Design Award tal-Fidda

Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Macy’s App Redesign Primary Function: Applikazzjoni Mobbli għax-Xiri huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.