WiseTribe Education Funzjoni Primarja: Identità Viżiva by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2020

WiseTribe Education Funzjoni Primarja: Identità Viżiva

by Somethink Brand

Client: WiseTribe education

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Funzjoni Primarja: Identità Viżiva

WiseTribe Education hija identità viżiva maħluqa għal organizzazzjoni edukattiva li sservi tfal mit-twelid sa tnax-il sena. L-isem tal-marka Ċiniż weisi jinstema' bħall-kelma Ingliża wise, li ġġorr ukoll it-tifsira ta' ħsieb. L-identità tuża kombinazzjonijiet ta' kuluri qawwija u grafika awżiljarja biex tesprimi l-libertà u l-immaġinazzjoni. Karattri mascot, inkluż figura indiġena, dinosawru, siġra tal-għerf u pjaneta, jgħinu lit-tfal jirrelataw mal-marka. L-identità hija applikata fuq posters, mudelli tal-midja soċjali, karti tan-negozju, invilopi u badges.

The Recognition

About the Premju A' Design Award tal-Fidda

WiseTribe Education Funzjoni Primarja: Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li WiseTribe Education Funzjoni Primarja: Identità Viżiva ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. WiseTribe Education Funzjoni Primarja: Identità Viżiva huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.