The Meaninghall Tea Ippakkjar tat-Te by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Ippakkjar tat-Te by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

The Meaninghall Tea Ippakkjar tat-Te

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea Ippakkjar tat-Te

It-Te Meaninghall huwa disinn ta' ppakkjar għat-te aħdar Biluochun. Il-Biluochun huwa te aħdar prodott f'Luxiang, belt żgħira ħdejn il-Lag Tai f'Suzhou, iċ-Ċina. L-ippakkjar huwa magħmul minn karta artistika speċjali b'tekstura mtebbgħa li tfakkar fil-ħitan qodma taċ-ċentru tal-belt. Grafika sempliċi ta' linji tgħaqqad is-simboli tal-muntanja, il-lag u s-sala f'immaġni waħda ta' pajsaġġ. Jintuża l-hot stamping biex jesprimi n-natura naturali tat-te. Tiġi evitata illustrazzjoni elaborata, biex il-kultura lokali tiġi ppreżentata b'mod kalm u kontemporanju.

The Recognition

About the Premju A' Design Award tal-Fidda

The Meaninghall Tea Ippakkjar tat-Te huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li The Meaninghall Tea Ippakkjar tat-Te ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. The Meaninghall Tea Ippakkjar tat-Te huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019