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The Heart of Siberia Wirja tad-Dawl Urbana by Pitch Creative Engineering Bureau

The Heart of Siberia Wirja tad-Dawl Urbana by Pitch Creative Engineering Bureau is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn ta' Prodotti u Għodod tad-Dawl Competition Category.


BronżDawl· 2020

The Heart of Siberia Wirja tad-Dawl Urbana

by Pitch Creative Engineering Bureau

Client: Krasnoyarsk Territory Government Administration of the city of Krasnoyarsk supported by the Siberian Coal Energy Company

Premju A' Design Award tal-Bronż Winner in Dawl Category

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Colors

The Design

About The Heart of Siberia Wirja tad-Dawl Urbana

Il-Qalb tas-Siberja hija wirja permanenti ta' dawl u ħoss fiċ-ċentru ta' Krasnoyarsk, ir-Russja. Il-wirja tgħaqqad pont pedonali ta' 540 metru, ċentru ta' mużew u sala tal-kunċerti f'sistema tad-dawl dinamika waħda. Is-sistema tuża aktar minn 15,000 pixel ikkontrollat, 2,000 lampa lineari u żewġ faċċati medja tal-LED, immaniġġjati minn kabinetti tal-awtomazzjoni mfassla apposta. Ix-xenarji jibdew awtomatikament skont skeda u jistgħu wkoll jinbidlu mill-bogħod. Disa' kapitli jużaw il-kulur biex ifakkru fix-xmara Yenisei, it-taiga u simboli oħra reġjonali. L-installazzjoni tirreżisti temperaturi ta' sa minus 40 grad Celsius.

The Recognition

About the Premju A' Design Award tal-Bronż

The Heart of Siberia Wirja tad-Dawl Urbana huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li The Heart of Siberia Wirja tad-Dawl Urbana ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. The Heart of Siberia Wirja tad-Dawl Urbana jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This urban environment project transformed the center of Krasnoyarsk from unfavorable and criminogenic into a place for walking and recreation. It also became the first stationary light&sound show in Russia. The technical goal was to program a dynamic illumination system at the 540m long pedestrian bridge, museum center and concert hall working together as one. The show is supported by original sound and striking visual content based on dynamic light solutions and spectacular optical illusions.
Tags
Urban design, lighting, light show, dynamic light, sound show
Production Technology
The lighting system includes over 15,000 RGBW-controlled pixels, 2,000 linear RGBW lamps and 2 LED media facades. They form a system of more than 200 DMX universes with over 100,000 DMX addresses managed by 100 custom automation cabinets. There are several scenarios of its work, launched automatically according to the schedule. If needed, they can be changed or launched remotely. The technical solution withstands harsh winters with strong winds and temperature up to -40 degrees Celsius.
Design Challenge
The most difficult task was to translate and interpret the content from the visual language to the dots and lamps on the bridge. Video shows us the whole and indivisible wave but in the reality it is made of thousands of tiny lamps scattered along the bridge cables.
Research
Research started with list of the main locations and themes, connected with the Krasnoyarsk Krai. The show is divided into 9 chapters, each one represents immanent subject of the Krasnoyarsk region: Yenisei river (blue color); Taiga, the boreal forest (green); Gold Rush (golden); Heart of Siberia as the synonym of Krasnoyarsk (red); Steel Mill (orange sparks); Krasnoyarsk Pillars (yellow and orange); Krasnoyarsk Hydroelectric Power Station (light blue); mountains (purple); snow and ice (icy).
Inspiration
The plot of the show reflects genius loci of the city, its natural surroundings and unique features. Due to the physical limitations of the working surfaces it was impossible to display realistic images on the architectural objects except media facades, so the show is based on the emotional design concept with the associative color and visual row, containing symbols of Krasnoyarsk, such as the Yenisei river, Krasny Yar, Krasnoyarsk Pillars etc.
Project Duration
The project started in September 2019 in Krasnoyarsk, Russia and is still running during the city holidays.
Operation Flow
The main goal of this project was to transform the urban environment of the Krasnoyarsk city center from the unpleasant place, which doesn’t inspire people into a recreation zone for walking and leisure. Nowadays the reality shows, how the center of Krasnoyarsk is changing and becomes more and more favorable and beloved by local people and tourists from Russia and other countries. The show “The Heart of Siberia” become a sightseeing and one of the visiting card of the city.
Team Members
Boris Kislitsin
Dmitry Napolnov
Roman Kuligin
Julia Artamonova
Pavel Bezrodny
Andrey Belov
Alexey Churochkin
Anastasia Kulyabina
Dmitry Vikhornov

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