Route Rotta by Adao Liu is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2020

Route Rotta

by Adao Liu

Client: Personal Project

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #97908

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Colors

The Design

About Route Rotta

Rotta hija poster maħluq bħala proġett skolastiku tat-tipografija. Twettqet riċerka fil-post fil-belt biex jiġu rreġistrati forom awtentiċi ta' ittri. Intgħażlet bħala ispirazzjoni kitba elegant miktuba bl-idejn misjuba fuq vann. Il-linja doppja mħollija minn markers fuq is-superfiċje lostra tifforma l-lingwaġġ viżiv ewlieni tal-poster. L-isem Rotta jirreferi għar-ritratt ta' ispirazzjoni, li ttieħed minn karozza li kienet miexja, kif ukoll għal-linji doppji, li jfakkru fil-marki mħollija mir-roti. Il-poster finali jesprimi moviment u direzzjoni.

The Recognition

About the Premju A' Design Award tal-Bronż

Route Rotta huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Route Rotta ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Route Rotta jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release