Platino Ixcuecuetzaliztli · 2020
The Simplest Happiness Tlacohuani Yoliliztli Iixiptlatl
by Yen C Chen
- Mahuizolli A' Design Award Platino 2020 in Ixcuecuetzaliztli
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Tlacohuani Yoliliztli Iixiptlatl
Ipan Chinatl tonalpohualli, 2019 xihuitl pitzotl ixihuitl catca, ihuan Yen C quitlachihuilih ce pitzotl tzopelic tlatectli, ihuan nauatlatolli ipan miyec totonqui peliculameh quihtoa. In paquiliztli tlamatilmeh canal iixiptlayotl icampa nepanotinemi ihuan in paquiliztli tlanamicoani tlen canal quinequi quitlaneltocaz notzalohqueh. In video nauhtetl peliculameh tlamaniliztli nepanoltiliz. Conepipiltzitzintin mahtoah huel quinextiah nelli paquiliztzin, ihuan nemochtia tlen notzalohqueh yehhuantin ixquich tlachixtinemizqueh pelicula ipan.
About the Mahuizolli A' Design Award Platino
The Simplest Happiness Tlacohuani Yoliliztli Iixiptlatl ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Simplest Happiness Tlacohuani Yoliliztli Iixiptlatl quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. The Simplest Happiness Tlacohuani Yoliliztli Iixiptlatl ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
