Platino Ixcuecuetzaliztli · 2021
Grundig Heinzelmann Limited Edition Tlaixnextiliztli Yolilizixiptla Tlahcuilolli
- Mahuizolli A' Design Award Platino 2021 in Ixcuecuetzaliztli
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 248,560
- Verification code F4CFD64CCD · Verify this award
Colors
About Grundig Heinzelmann Limited Edition Tlaixnextiliztli Yolilizixiptla Tlahcuilolli
Grundig Heinzelmann Limited Edition ce yolilizixiptla tlahcuilolli tlen omochihchiuh ipampa quinextiz ce radio tlen oquiselih itlanextil ce huehcauh tlachihchihualiztli. In Heinzelmann radio omonextih ipan xihuitl 1946 quen ce radio tlachihchiuhtli ica cuahuitl caxitl, tlen amo oquipiaya tubos. In tlahcuilolli occepa quinextia inin huehcauh tlamatiliztli ipan ce tlalticpactli campa cuahuitl ihuan tepoztli tlen tlaxipetzolli monamiquih ica yecyotl. Nochi in tlamantli omochihchiuh ihuan omoyolitih ipan yeyi ixtlapal tlanextiliztli ica computadora tlaixcopinaliztli. In tlahcuilolli quipia yepoalli segundos ica cenca cualli tlaixnextiliztli (full high definition) ihuan tlami ipan ce calihtic campa monequiltia ce huehcauh ihuan yancuic yeliztli.
About the Mahuizolli A' Design Award Platino
Grundig Heinzelmann Limited Edition Tlaixnextiliztli Yolilizixiptla Tlahcuilolli ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Grundig Heinzelmann Limited Edition Tlaixnextiliztli Yolilizixiptla Tlahcuilolli quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Grundig Heinzelmann Limited Edition Tlaixnextiliztli Yolilizixiptla Tlahcuilolli ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Image Credits
- Video Credits: Emre GOREN
