Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlanextiliztenoyotl· 2021
Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli
Book Text: Lays Heartwork se tenextiliztli tlanahuatilli tlen omochichih inic Lays tocaitl ipan Covid-19 cocoliztli. Inin tlanahuatiliztli quintlazohcamati in tlacah tlen tequitih tlatzintlan ipan Lays ohtli, campa moaxcatia in millacah, in tequitinih ipan tepozcalli, in temamah ipan tepoztli, in tlanamacanih ihuan in tlahuicanih. In pepetlacah ihuan cualli tlapaltin monelohuah ica melahuac tlahtolli tlazohcamatiliztli ipan pahtli tlaquimiloliztli. Cecen tlaquimiloli mochihua se tlazohcamatiliztli inic altepetl tequitinih tlen ahmo mochipa quintlazohcamatih ixnamiquiliztica. In tlanequiliztli ca quiteittitia ca inin momoztlae tequitl ahmo zan tequitl chicahuac, ca yollotequitl.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Lays Heartwork Primary Function: Tlanahuatiliztli Tenextiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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