Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz by PepsiCo Design and Innovation

Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz

Adrenaline Space ca ce tepitzin tlamachtli iquimiloliz ipampa chicahualiztli atl tlen monamaca ipan Rusia. Inin tlachihualiztli quimahuizoa in ilhuicac tlatemoliztli ihuan quipalehuia in tlanamacaliztli tlen quinyolehua in tlacoaltianime ma yacana ipan innehuian tlatlamializtli. Ce miec cehualli tlen pepetlaca coztic cicitlaltin motlalia ipan ce huey texohtli tlacuiloliztli, quichihua ce tlachializnahuatiliztli para ma ahci yancuic huehcapaniliztli. In iquimiloliz noihqui quiteneua in itech axilo xochioctli ihuan quipantlaza in tlanelhuayotl ihuan itlahuelilocayo in cafeina, vitaminas ihuan taurina. In tlanemiliztli omochiuh ipampa ce tlanamacaltlacatl itlatlaniliz.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Adrenaline Space Tlacualli ihuan Atl: Chicahualiztli Atl Iquimiloliz quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release