Nong Li Cerveza Itlaquimiloliz by China Resources Snow Breweries

Nong Li Cerveza Itlaquimiloliz by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Platino in Tlaquimilolli Tlachihchihualiztli Competition Category.

PlatinoTlaquimilolli· 2025

Nong Li Cerveza Itlaquimiloliz

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Mahuizolli A' Design Award Platino Winner in Tlaquimilolli Category

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Colors

The Design

About Nong Li Cerveza Itlaquimiloliz

Nong Li ce cerveza itlaquimiloliz tlayolteohuiliztli tlen omoyolteohui itech Yangshao Cultura tlen huehue China. In tehuilocaxitl omochihchiuh queh in Shuang Er Ni Yu, ce zoquicaxitl tlen quipiya axolomichin itlahcuilol, tlen omotequitiaya queh octli icaxitl ipan inon huehue tlahtocayotl. In tliltic zoquichihualiztli tlamatiliztli momanepanoa ihuan ce tehuilotl itlachiyaliz tlen ye huehcauh, ihuan in tliltic tlapaliztli quimanahuia in cerveza itech tlanextli ihuan totoniliztli ipatlahualiz. In tlanahuatilmachiyotl tlahcuilolli quihualhuica occequi cualnezcayotl ihuan quitemaca ce chicahuac tzitzquiliztli. In tzacualoni quinnextia nahui tlamantli tlen huehue China octli tlateochihualiztli: tlahuelmatiliztli, tlamanaliztli, tenanquililiztli ihuan tecuepcayotiliztli.

The Recognition

About the Mahuizolli A' Design Award Platino

Nong Li Cerveza Itlaquimiloliz ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nong Li Cerveza Itlaquimiloliz quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Nong Li Cerveza Itlaquimiloliz ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensions & Packaging: product dimensions, 355 mm x 355 mm x 120 mm
Tags: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Production Technology: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Design Challenge: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Research: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiration: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Project Duration: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Operation Flow: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Team Members: Qiguang Li, Celine Zhou, Yan Yang