Platino Tlaquimilolli · 2021
Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl
- Mahuizolli A' Design Award Platino 2021 in Tlaquimilolli
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl
Pepsi NFL Limited Edition ce tlanechicolli tepozcaxitin tlaonilli tlen omochichiuh ipampa tianquiztli ipan Mexihco. Nahui tepozcaxitin quinmahuiztiliah nahui americano fútbol tlachcoyanimeh: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders ihuan New England Patriots. Cecen tepozcaxitl quitequihuia intlapalhuan itech itlachcoyan. Ce yolic tlacuilolli quinnextia tlachcoanimeh ica huehueyi intlacayo inic quinextiah quenin chicahuac inin ahuilli. In tepozcaxitin omochichiuhqueh ica aluminio ihuan omotlacuiloqueh ica huel cualli offset tlacuilolli. Inin tlanechicolli omosepanoh ica ce digital tlanahuatilli ihuan omonamacac ipan tianquiztin ihuan ipan internet.
About the Mahuizolli A' Design Award Platino
Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Pepsi NFL Limited Edition Tlapacholoni ica Tlaonilli Tepozcaxitl ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
