Dodoshine Tlaixnextilli Neca Tlaixmachtiliztli by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2021
Dodoshine Tlaixnextilli Neca Tlaixmachtiliztli
Client: Dodoshine
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
- 14,698
- Verified Award Winner
- Verify Award Status for #123740
The Design
About Dodoshine Tlaixnextilli Neca Tlaixmachtiliztli
Dodoshine se tlaixnextilli neca tlaixmachtiliztli tlachijchiuh para se tlamachtli tlein quitequihuia ultraviolet tlaxoxotlaliztli tlein quipopoloa xochiocuilimeh. In tocaitl monotza ipan Chino nemiliztli tlein quitlalia tlamantli ipan tonaltlanextli inic quimictia xochiocuilimeh, se nemiliztli tlein quinamiqui ihuan yectli nemiliztli ihuan no ihuan ultraviolet tlaxoxotlaliztli. In machiotocaitl motlalia ipan chicahuac tlahcuiloliztli tlein amo quipia serif, ihuan quipia occequi serif tlamahuizoltin tlein miacpa motequihuia ipan tlaquentli tlamachtiltin. In nepantlaneciliztli quimaca tlamachtli se tonalnextli ihuan achi tlaquentli tlanextli. In machiotocaitl huelihui motlaliz ipan tlamantli ihuan ipan tlanamacaliztli amoxtli ipan tlacpac tepitzin tlein 34 ihuan 10 milimetro.
The Recognition
About the Mahuizolli A' Design Award Bronse
Dodoshine Tlaixnextilli Neca Tlaixmachtiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Dodoshine Tlaixnextilli Neca Tlaixmachtiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Dodoshine Tlaixnextilli Neca Tlaixmachtiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
