Zhenshiming Ixtzacualli by Bo Yang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2021

Zhenshiming Ixtzacualli

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming Ixtzacualli

Inin ce ixtzacualli tlachihualoni. Machiyomeh E huel neztoc Chinantin ixtlachializtlahtol ipan, auh cohuanih quimatieh. Machiyomeh E mopatlah ce huetzquitiliztli xayacatl, auh ce tzotzolli ica motlahcuilohua Inglamachiomeh "eye". Ome tlachihualoni quichihuah ce tlachiyaliztonal auh huel nechichihualo moitztiqueh. Intla mocahua caxitl, neci ce tlachiyaliztlahtol icampa, inon cohuanih quimatieh auh huelis quiyeloah intlachiyaliz. Inin quichihua tlachihualoni mahuiztic achi.

The Recognition

About the Mahuizolli A' Design Award Bronse

Zhenshiming Ixtzacualli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Zhenshiming Ixtzacualli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Zhenshiming Ixtzacualli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.