Weclip Tequitl Tlaixnextilli īpampa Video Tlaaxcatiliztli by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Competition Category.
TepoztliOliniatepoztli· 2022
Weclip Tequitl Tlaixnextilli īpampa Video Tlaaxcatiliztli
by Youngchan Lee and Hyeongji Kim
Client: Weclip
Mahuizolli A' Design Award Tepoztli Winner in Oliniatepoztli Category
Verified Award Winner
Verify Award Status for #127772The Design
About Weclip Tequitl Tlaixnextilli īpampa Video Tlaaxcatiliztli
Weclip in tepitzin tlamahuizolli ic mochīhua īpan tepozmatiloni īca tlaaxcatiliztli tlen video-tlamatiliztli īhuīc āmatlācuīlōlli in ahmo cencāhualōni (non-fungible tokens). In tlanahuatiloni quimaca video-tlamatiliztli in tlanextli tlazohcāyōtl tepoztlamatiliztli, ic cecen tequitl huel māhuīltīlo, huel patīlo īhuān huel tequitl tlaaxcatiliztli mochīhua. Tlachihchīuhqueh quinehnenoltiah in videos īhuān quicelīa tlaaxcatiliztli īnepantlah, in ihcuāc tlaittaquēh huel quīzcuih tlamatiliztli āmatlācuīlōlli īhuān huel quitlanih tlatlamachtiliztli īca ōccēppa patīliztli. Tepoztlamatiliztli āmatlācuīlōlli ahmo cencāhualōni quitlālia tlaaxcatiliztli īhuān quitepitzōa in ahmo cencāquīztli āquin tlachihchīuh tepoztlamatiliztli. Weclip quinequi quinextīz in tlazohcāyōtl īnelhuayo tlamatiliztli, occē tlamantli īhuān ahmo zan tlanēxtiliztli īhuān tetlapalēhuiliztli tomintlanēmiliztli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Weclip Tequitl Tlaixnextilli īpampa Video Tlaaxcatiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Weclip Tequitl Tlaixnextilli īpampa Video Tlaaxcatiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Weclip Tequitl Tlaixnextilli īpampa Video Tlaaxcatiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
- Dimensions & Packaging
- this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
- Tags
- nft, stock, video, content, invest
- Production Technology
- nft non fungible-token technology
- Design Challenge
- due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
- Research
- we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
- Inspiration
- the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
- Project Duration
- the project started in april 2021 in korea and finished in june 2021 in korea
- Operation Flow
- simply upload video content and receive investment in content. earn capital gains by selling your content.
- Team Members
- motion designer : hyeongji kim
researcher : byeongho lee
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