Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl by Jaehun Kim

Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Temachtiloliztli, Temachtilizpalehuilli ihuan Nemachtiloliztlahtolpamitl Tlachihchihualiztli Competition Category.

IztacteocuitlatlTemachtiloliztli· 2022

Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl

by Jaehun Kim

Client: Visang

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Temachtiloliztli Category

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Colors

The Design

About Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl

Joyful Visang ce tlamantli amoxtin tlamachtiloyan tlen pilconetl ipan tlapohualiztli, netlacamachiliztli iuan tlaixmatiliztli. Inin amoxtin motlalia ipan mahuiltiliztli iuan tequitiliztli inic quinpalehuia momachtianime ma tequitican yeceltzin. Sesen ixtlapachiuhcayotl quinextia tlen quipia: geometricos tlaxeloliztli quichihua tlamantli tlen ticmati ipampa tlapohualiztli, ce tlapouhqui tlachializtli tlaltipactli ipampa netlacamachiliztli, iuan zazanilli tlen chicahuaque tlacah ipampa tlaixmatiliztli. Yahualtic itenco iuan ce antibacterial pahtli quichihua cualli neltiliztli. Ce cuelpachiuhqui amatl quitequitia quen tlanextiliztli, ce tlacoyoctli quicahua motlacuiloz tocaitl, iuan lenticular tlahcuiloliztli quitlalia yei ihuelmatiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Joyful Visang Primary Function: Amoxtli tlamachtiloyan pilconetl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visang developed play and activity-oriented elementary school textbooks that encourage active student participation. Learning content was developed to demonstrate its applicability to students. The mathematics text cover combines several geometric shapes to express the appearance of objects in the world. The social studies text evokes curiosity by 'looking into the world' as it unfolds in the book. The science text stimulates the power of imagination with stories of heroes.
Dimensions & Packaging: Width 215mm X height 280mm / Cover: art paper 250g, Body: high quality textbook 75g, Material: art paper 120g, 250g
Tags: math, science, society, vividness, learning, education, textbook, book design, children, students
Production Technology: Antibacterial coating and the rounded corners of the book for the safety of students. Visang added function and aesthetics through post-processing techniques. The math text uses a foldable flap that serves as a bookmark. For social studies, a perforated portion can be removed, leaving a space to write the students’ own names for identification. Lastly, science textbooks employ 3D lenticular technology, giving a moving, three-dimensional effect to the subject, piquing students’ curiosity.
Design Challenge: Digital natives are daily exposed to various media and colorful designs and have recognized traditional textbook designs as dull and boring. To remedy this, Visang transformed textbook designs in tandem with research institutes and through a variety of design experiments. In addition, following changes in the educational environment and student perspectives, Visang designed their textbooks to fully cultivate student subject competencies through remote classes or self-regulated learning.
Research: Visang textbooks are designed to be play and activity-centered, based on experiences that allow children to digest the contents of the textbook. After passing the 2021 accreditation for elementary textbooks, it was confirmed that the math, social studies, and science textbooks can kindle curiosity in students.
Inspiration: Traditionally, effective designs were aimed at universality that would not interfere with studying. However, modern students, who are daily exposed to diverse media and designs, find the old textbooks banal and uninspiring, failing to be interested or curious about the subjects. In order to remedy the problems of dull designs in the existing textbooks, Visang conducted experiments in cooperation with research institutes and directed the results towards changing textbook design.
Project Duration: This project first began in January 2020, and was completed in October 2021 / Korea, Visang
Operation Flow: Visang proposes an educational perspective aimed toward engaging learning. The cover design includes content from the course, enabling students to have engaging discussions and activities about what students will learn. Not only are the cover designs connected to learning content, but also employ dynamic and vibrantly colored illustrations that spark student interest. Additionally, the main text is designed to maximize the learning effect by considering the natural movement of the readers’ eyes.
Team Members: Designer: Minyoung Lee, SunHye Park, JaeYeon Jeon, Jieun Lee, Jin Kim, EunHee Kim, KyungHwa Jung, HyeJin Jo, YounSeok Choi, Seyeon Jeong,
Creative Director: KyoungMi Yoo, Sanghyun An