Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli by Plus Collaboratives

Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlanextiliztenoyotl· 2022

Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli

by Plus Collaboratives

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category

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Colors

The Design

About Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli

Insecta Iridesse ce āmatl tlanamacaliztli tlahcuiloāmoxtli tlen ōmochīuh inic quinēxtīz in tepoztlapalli tlahcuiloliztli. In tlahcuiloāmoxtli quipatla in melāhuac tlapalli nēxtiliztli ica ce tlaxelōltzin īāmox in tētēmoāni tlen quihcuiloa in nēnehuīlī pitzāhuaqueh yōlcapipiltzitzīn. Cēmpōhualli īhuān mahtlāctli chālchiuhcōzcatl tlachīhualli, in ītech pōhui māmacōzcatl, cōzcatl, tzoncuātl, nacazcōzcatl īhuān yēlpancōzcatl, achi mochi ica āmatl mochīhua īhuān mohcuiloa ica teōcuitlatl coztic, teōcuitlatl iztac īhuān iztac tlīlli. In āmoxtli quipiya āltepetlahcuilōlmeh cuecuelpachtli, āmatzintli, tlahcuiloāmatl xexelōltin īhuān āmaneltiliztli ipan āmatl ōtlapopochtli īhuān āmatl ahmo tlapopochtli. In tlachiāntin motēnōtzah inic huel quitztazqueh cehcen tlahcuilōliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Insecta Iridesse Tequitl Achto: Āmatl Tlanamacaliztli Tlahcuiloāmoxtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensions & Packaging: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tags: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Production Technology: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Design Challenge: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Research: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiration: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Project Duration: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Operation Flow: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Team Members: PLUS Collaboratives
Image Credits: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.