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Afterimages Xiuhāmoxtli by Przemek Hajek

Afterimages Xiuhāmoxtli by Przemek Hajek is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Competition Category.


IztacteocuitlatlTepoztlacuilolli· 2022

Afterimages Xiuhāmoxtli

by Przemek Hajek

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tepoztlacuilolli Category

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Colors

The Design

About Afterimages Xiuhāmoxtli

In tlacuilōlli-tlachihualli nemiliztli īhuān ittaliztlahtōlli īpan Afterimages tlamatiliztli xiuhāmoxtli cencā cualli nepapan: īhuīcpa machiyōtl, tōcāyōtl īhuān tlatlaliāyōtl. In achtōpa tequipanōlli ōmochiuh īpampa motequipanōz in tlacāhualli īpan Strzeminski Nemachtiloyan Cualli Tlachihualiztli Lodz īhuān mochihuaz cē yancuīc āmatl mochīhua īhuīcpa in yancuīc-nemiliztli. Tzatzahuac cualli āmatl, huāqui-machiyōtl tequitl, in tlīlli (Pantone) ōmotlālih īpan tlacēnquixtiliztli, nepapan mochihua īca in tēmachtli īpan mochīntin xiuhāmatl. In xiuhāmoxtli cencā quipia tlacuilōlli, motemoa īca cualli ixiptli, īhuān īpan inīn mochīhua īuhquin yōlīztli xiuhāmoxtli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Afterimages Xiuhāmoxtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Afterimages Xiuhāmoxtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Afterimages Xiuhāmoxtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Bigger format, rough high quality paper from the 'csm' collection, dry-stamping technique, the printing color (Pantone) applied to the cover corresponds to the topic of each issue. The magazine is richly illustrated, filled with high-quality photos, and in this respect it resembles life style magazines. It is the first printed magazine published by the Strzeminski Academy of Fine Arts in Lodz and it is available not only for students and teaches, it is distributed nationwide.
Dimensions & Packaging
230 x 300 mm, about 250-300 pages
Tags
Art Magazine, Print Design, Graphic design, Cover Design, Publication, Visual communication
Production Technology
High quality offset print Pantone (cover) Cmyk (inside)
Design Challenge
The challenge was to create a design of the magazine, on the one hand, referring to the avant-garde tradition, and on the other, creating its modern, fresh version. It was a challenge to reach interested recipients, create a platform and a community around the magazine and create a magazine with premium design, content and paper on a limited budget and with a small team.
Research
The artistic and scientific, thematic magazine Powidoki (Afterimages) is published by the Strzeminski Academy of Fine Arts in Lodz (Poland). The periodical is devoted to significant artistic and scientific events. It contains critical texts about art and design as well as interviews with prominent figures of the world of culture and higher education from Poland and abroad.
Inspiration
The inspiration of the project was the heritage of the Strzeminski Academy of Fine Arts Lodz and their great artists: Strzeminski, Kobro, Hiller, the avangarde, which was established over one hundred years ago. An afterimage is an image that continues to appear in the eyes after a period of exposure to the original image. Our brain produces it when we stare at something for a long time. This image is not as obvious as it seems at first glance. It is blurred and not clear.
Project Duration
The first issue of the magazine was created and published in 2019. By mid-2021 it has been published five issues of 'Afterimages' (two issues per year). Place of the creation of the magazine: Lodz, Poland.
Operation Flow
Interaction with the magazine: high quality print and paper, stamping can be felt under your finger, qr codes.
Team Members
Marta Ostajewska
Mariusz Wlodarczyk
Ryszard W. Kluszczynski.
Image Credits
© Powidoki (Afterimages)

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