Transam Carriers Tlaneltocalli Ixnezca by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2022
Transam Carriers Tlaneltocalli Ixnezca
Client: NUMZ Graphics
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #139409The Design
About Transam Carriers Tlaneltocalli Ixnezca
Transam Carriers ce tlaneltocalli ixnezca tlachihchiuhtli īpampa se tequitqui tlein quinemaca tlanamacayotl īhuan ohtlanemactli, tlein nemi ompa Toronto, Canada. Nin ixnezca motlālia īpan in Zubr, noso European Bison, ce yolcatl tlein hualehua Cē-Tonatiuh-Iquisayan Europa īhuan tlein quinextia inic zan iyoca īhuan chicahualiztli. Ītzontecon in yolcatl motlālia īpan ce eyicac neixcuitilli, īhuan ce tlahcuiloliztli tlein mopatlac motlālia, tlein neci pixolli, quimaca in ixnezca ce cualli īhuan yolihtoc neci. Coztic īhuan tliltic in ome huel tlapalli. In neztli tlachihchiualli motlālia īpan in altepetl teposhuictli, tepan-huei-amoxtli (website), altepetl-tlanepantla-nemachtiloni (social media), tlahcuiloliztli āmatl, tlanextilli, īhuan tlanamactli neneuhcayotl. In coztic eyicac neixcuitilli īpan in nezcayotl quichihua in tlaneltocalli ixmatilo īpan in nechicoliztli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Transam Carriers Tlaneltocalli Ixnezca ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Transam Carriers Tlaneltocalli Ixnezca ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Transam Carriers Tlaneltocalli Ixnezca quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Dimensions & Packaging
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Tags
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Production Technology
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Design Challenge
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Research
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Inspiration
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Project Duration
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Operation Flow
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Team Members
- Designer: Maksim Zinchuk
- Image Credits
- Maxim Zinchuk, NUMZ Graphics
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