Siela Tlapiyalxiquipilli īnic Tlaixnehnextiliztli by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2022
Siela Tlapiyalxiquipilli īnic Tlaixnehnextiliztli
Client: Sot B&d
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #139422The Design
About Siela Tlapiyalxiquipilli īnic Tlaixnehnextiliztli
Siela in ītōcā se tlapiyalxiquipilli tlanechīhualli īpampa se tlapōhualli konēmeh īntlaixnehnextil. In tlanechīhualli quimopalēhuia ce iztac plastic ocuilnacaztli 75 ml īhuīca, tlacēncāhualli īca ihcuilōlmachiyōtl īhuān pad tlaixcuilōliztli. Machiyōtl tlazohtlaliztli motlālia ītzontecōn in tlanechīhualli, īhuān ce nēzcāyōtl mopantlantia miyec cāmpa ihuān quēxquichcāhuitl in tlapōhualli īpan. In tlapālli tlamachiyōtīliztli quinpalēhuia in tlacōhuanimeh quīximatih in tlanamactli sēsēyaca. In tlahcuilōlli motemōhua zan achiton, inic huel motēmōhua nemachtīloni tlanamactli īpan tlacencāhualli ihciuhca. In iztac īxco motlālia machiyōtl chipahuac ihuān huel motta.
The Recognition
About the Mahuizolli A' Design Award Bronse
Siela Tlapiyalxiquipilli īnic Tlaixnehnextiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Siela Tlapiyalxiquipilli īnic Tlaixnehnextiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Siela Tlapiyalxiquipilli īnic Tlaixnehnextiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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