Buddy Workwear Primary Function: Ixnezcayotl Tocaitl by Pilotfisch GmbH and Co. KG

Buddy Workwear Primary Function: Ixnezcayotl Tocaitl by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlanextiliztenoyotl· 2022

Buddy Workwear Primary Function: Ixnezcayotl Tocaitl

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category

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Colors

The Design

About Buddy Workwear Primary Function: Ixnezcayotl Tocaitl

Buddy Workwear ce ixnezcayotl tlen omochiuh ipampa ce tlachihualoyan tlen tequitiliztli tlaquentli ompa Alemania. In tocaitl Buddy quichihua in iyollo in ixnezcayotl ihuan hualquiza itech in yancuic tocaitl in tequitiloyan. In tlilyayactic xoxouhqui quitequitilia quen achto tlapalli ihuan quinnextia in tlachihualli ihuan in ixiptlatl, in achi xoxouhqui quitequitilia quen tlapatlac ihuan tlanextilli tlapalli. In ome tlapalli motlazohtla quen buddies. In chipahuac tlahcuiloliztli ihuan yamanqui tlahtolli quipalehuia in melahuac inemiliz in ixnezcayotl. In ixnezcayotl motequitilia ipan tlacuilolamatl, ce nechicoltianetl, ce ixiptlatlachializtli ihuan ce social media tlahtolli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Buddy Workwear Primary Function: Ixnezcayotl Tocaitl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Buddy Workwear Primary Function: Ixnezcayotl Tocaitl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Buddy Workwear Primary Function: Ixnezcayotl Tocaitl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster