Shadlee Primary Function: Iquimiliuhca Xocoayotl by Mohammadreza Eslamparast

Shadlee Primary Function: Iquimiliuhca Xocoayotl by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Shadlee Primary Function: Iquimiliuhca Xocoayotl

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Shadlee Primary Function: Iquimiliuhca Xocoayotl

Book Text: Shadlee ce tlamantli quimiliuhcayotl tlachihualli inic xocoayotl tlen quipia chicueyi xochcualli inhuelica, campa moaxca in matzahtli, in mango ihuan in xococapolin. Cehcen amacaxitl quipia 45 mm in ipatlahuaca, 45 mm in ihuecatlan ihuan 130 mm in iahcocayo. In tlacuiloltin ica maitl tlacuilolo ipan cubismo tlanextiliztli, niman motlapohua ihuan motlami ica computadora. Motequitiltia zan huel tlapalli pampa in flexografia tlahcuiloliztli amo quicahua ma moxeloa in tlapaltin. Cehcen quimiliuhcayotl quinextia ce temictli ixtli ica tlamantin quen izhuayotl, xochcualli, tlatzotzonaloni ahnozo ahuiltilizneconi. In itlapal cehcen quimiliuhcayotl monamiqui ica ihuelica.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Shadlee Primary Function: Iquimiliuhca Xocoayotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Shadlee Primary Function: Iquimiliuhca Xocoayotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Shadlee Primary Function: Iquimiliuhca Xocoayotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.