Imaginator Tlateotoquiliztli Amatlachihualli Netlaneuhtiliztli by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Mahuiltilli, Mahuiliztli ihuan Ahuiltequitilli Tlachihchihualiztli Competition Category.
IztacteocuitlatlMahuiltilli· 2022
Imaginator Tlateotoquiliztli Amatlachihualli Netlaneuhtiliztli
Client: Innospark
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Mahuiltilli Category
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The Design
About Imaginator Tlateotoquiliztli Amatlachihualli Netlaneuhtiliztli
Imaginator ce amatlachihualli netlaneuhtiliztli tlen omochiuh inic quitlapaltiliz tlateotoquiliztli ihuan tlahtolli. In tlaquetzalli quipia 50 amatlachihualtin tlen quipiah 60 ica 90 milimetro, tlacuiloltin ica nochi tlapalli ipan amatepoztli ihuan tlatlaliltin ipan ce toptli tlen tliltic tomahuac amatl. Cehcen amatlachihualli quipia ome ixnamiquiliztli. Ce ixnamiquiliztli quititia ce huel occepa itzintiliz tlacuiloliztli inic netlanamiquiliztli tlateotoquiliztli. In occe ixnamiquiliztli quihuica ce tlahtlaniliztli itech tlateotoquiliztli ihuan ce tlahueyaquiliztli tlalnamiquiliztli. In tlacuiloliztin achto omoixcuiloque ipan amatl ihuan zatepan occepa omocuiloque ica maitl ica ce tepoztlacuilolli tliltic. In netlaneuhtiliztlacah huelis quitlaliah in innohuian tlanahuatilli, ihuan in tlahtlaniliztin cualtin ipampa pipiltzitzintin ihuan huehueintin.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Imaginator Tlateotoquiliztli Amatlachihualli Netlaneuhtiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Imaginator Tlateotoquiliztli Amatlachihualli Netlaneuhtiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Imaginator Tlateotoquiliztli Amatlachihualli Netlaneuhtiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
- Dimensions & Packaging
- 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
- Tags
- Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
- Production Technology
- Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
- Design Challenge
- The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
- Research
- A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
- Inspiration
- The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
- Project Duration
- The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
- Operation Flow
- Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
- Team Members
- Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė - Image Credits
- Image #1-5: Photographer Karolis Milaševičius
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