Koch's Meerrettich Yancuīc tōcāyōtl by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2022
Koch's Meerrettich Yancuīc tōcāyōtl
Client: KOCHS Meerrettich & Feinkost GmbH
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
- Verify Award Status for #140491
The Design
About Koch's Meerrettich Yancuīc tōcāyōtl
In tlahtolli "occeppa nēlhuāyo ītech", āxcān quinpehpenoa tlacualchīhcān. Huehueh nēlhuacamōtli, nō xīcama chichictli, āxcān cencah tlazohtlālīloh. Īpan caxitl yancuīcān yōlīz tōcāyōtl, Wolkendieb occeppa quipēhualtih Kochs ītōcā īhuān tzacualīxtli. Īxtōcāyōtl mochīuh yancuic īc chicāhuac īhuān cencah īxneci. Yancuic chīhualiztli quitquitiya in āmo patiānimeh tlālticpactli īhuān chipāhuac tēmachiliztli āmo tlachīhualtica. Yancuic mīlli ītech melahuac tlacōhuani īpan: melahuac, zan nō īhuān tlazohtlālīlitica chīhualoc!
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Koch's Meerrettich Yancuīc tōcāyōtl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Koch's Meerrettich Yancuīc tōcāyōtl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Koch's Meerrettich Yancuīc tōcāyōtl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Dimensions & Packaging
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Tags
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Production Technology
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Design Challenge
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Research
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Inspiration
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Project Duration
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Operation Flow
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Team Members
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
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