It Is In Your Genes Nenemia Teixiptlayotl by Bianka Foldi and Robert Valoczi

It Is In Your Genes Nenemia Teixiptlayotl by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2023

It Is In Your Genes Nenemia Teixiptlayotl

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Colors

The Design

About It Is In Your Genes Nenemia Teixiptlayotl

Inin teixiptlayotl omochiuh ce tonacayomachtiliztli ipampa, nohui hueliz momachtiz tlen cocoxcayomachiyotl hueliz mochihuaz. Quemeh ADN tlahcuilolnemiliztli, no ihui in tlahcuiloltequitl omochih ipan ce tlahcuilolmatiliznemiliztli, nochi mahuiztic tlahcuiloc Morse tlen quipantilia in machiyomeh amoxtlahtolmachiyotl. Nochi tlahtolli hueliz neci inin, mochihchihua ce teixiptla ahmo motzacua ipan ce nenemia teixiptlayotl. In teixiptla, tlen yehhua in tocaitl in tlatequipanoani tlahcuiloc ipan in machiyomeh, quicui in ome-coltic nemiliztlahcuiloliz ADN. Inon quenin in tlatequipanoliz in tlatequipanoani neci nochi ipan tlanemiliztli ihuan tlachializtli ipan in teixiptlayotl.

The Recognition

About the Mahuizolli A' Design Award Bronse

It Is In Your Genes Nenemia Teixiptlayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in It Is In Your Genes Nenemia Teixiptlayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. It Is In Your Genes Nenemia Teixiptlayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon