Qinshihuang Cpa Tlatepacholli Tecihuinatl by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Tlatepacholli Tecihuinatl by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2023

Qinshihuang Cpa Tlatepacholli Tecihuinatl

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

16,255

Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Tlatepacholli Tecihuinatl

Qinshihuang CPA in tlatepacholli neyectlaliliztli para se tecihuinatl tlachihualli ica tlaixmatiliztli itoca China Pale Ale. In itlatepacholoyan iixiptla ihuan icuechcuayo quimonequi in nezcayotl huehuetque yohuan Qin tlahtocayotl, ihuan in inezca quinemilia se chalchiuhtecomatl ica mixtli nezcayomeh in Qin ihuan Han cahuitl. Se panitl ipan icuechcuayo tlatepacholoyan quiixnextia in tlachihualli ca yancuic yolqui itech China Pale Ale neyectlaliliztli. Se tlahtolmachiotl tlacuiloliztli, tlen mochi Qin tlahtocayotl quipia, motlalia inepantlah ihuan quimaca huehcauh ihuan yectenehualli neci. In neyectlaliztli mochihua ica se 315 ml tehuitlatl xoctli ihuan se 550 ml teposcuahuitl caxitl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Qinshihuang Cpa Tlatepacholli Tecihuinatl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Qinshihuang Cpa Tlatepacholli Tecihuinatl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Qinshihuang Cpa Tlatepacholli Tecihuinatl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao