Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform) by Baidu Online Network Technology Beijing

Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform) by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Competition Category.

IztacteocuitlatlOliniatepoztli· 2023

Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform)

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Oliniatepoztli Category

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The Design

About Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform)

Digital Human ce tlanextilizpan tepoztlahtolli nemiliztli tlen omochihchiuh ica tlamatiliztli tepozyollotl (artificial intelligence) tecnología. Inin tlanextilizpan quipalehuia in tlachihualiztli digital human, in tlachihchihualiztli calli campa monextia, ihuan in tlahtolnepanoliztli itech tlacatl ihuan tepoztli. In AI tenextiliani tequitih mochipa cempoalli huan nahui hora ce tonalli, ic amo monequi tlacah ompa tequitizqueh nion calli tlachihchiuhtli campa monextiz. In ixiptla cecen tenextiliani huel mopatla ma monamiqui ihuan in inezca ce brand. Miec tlamantli tlachializtli tlen amo melahuac (virtual) quitemohuia in ipatiuh tlachihchihualiztli ihuan quinextia in tlen quipia ce tlachihualli ihuan in itlanemililiz ce brand. In itlanequiliz inin, ma quitemohui in ipatiuh ihuan in iohuihcayo in tlanextiliztli nemiliztica.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform) ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform) ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Digital Human Tlanextilizpan Tepoztlahtolli Nemiliztli (Live Broadcasting Platform) quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.