Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl by Ge Zhang

Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl by Ge Zhang is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Cozticteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlanextiliztenoyotl· 2023

Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl

by Ge Zhang

Client: Ge Zhang

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlanextiliztenoyotl Category

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Colors

The Design

About Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl

Namito ce ixiptla ahuiltoni toltecayotl amo nelli onca, omochiuh ipampa tlanamaquiliztli. Namito ce ichpocatl in itenxipal quen durazno moita, itzoncal chichiltic quen nanacatl ihuan icuacecahuil quen inacaz tochtli moita. Quihuica ce chichiltic cueitl ihuan moquetza ica imahuan itech ibolsahuan ihuan ixtelolohuan tzauctoqueh. Itenxipal molcuepa ome yollotl ihuan ce tlahcuilolli X, ce machiotl in quinextia motlazohtla in cemanahuac ihuan zan amo quicelia in tlen amo cualli. Inin ixiptla neci ipan tlaixcopinaltin, videos, tlanextiliztli ihuan amoxtlacuilolli tlamantli. Namito omochiuh ic quicaxahuaz in tequipacholiztli yollotl ihuan quinyolchicahuaz in tlacah ma yehuantin ihuan quen nelli catqui.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Namito Ixiptla Ahuiltoni Tlachihualli Toltecayotl quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.