Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2023

Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner
Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal

Chichic Chacalin Etl Chilmolli ce petlacalli tlachihualiztli ipampa chacalin textli. Amo iuhqui in occequi tlanamactli tlen quitequitiltia chicahuac ihuan huel neci tlapalli, inin petlacalli quitoca ce melahuac ihuan yolcayotl ohtli. In pani petlacalli quipia ce tlahcuilolmachiyotl chacalin, in ye in hueyi ixiptla tlamachiyotl. In ihtic contli quihuica ce amatlahcuilolli ica ce melahuac tlilhuahuanaliztli. Ce yamanqui michchiquihuitl ixnezcayotl quimaca in tlanamactli ce totonqui ihuan yolcayotl iyeliz. In mochi petlacalli amo quipia in plastico tlen amo palani, inin quitzicoa in cocoliztli itech atoyatl ihuan tlalli. No inin tlachihualiztli quinequi quimoyahuaz in tlaixmatiliztli itechpa in cemanahuac tlamocuitlahuiliztli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Spicy Shrimp Soybean Sauce Chilmolli Ipetlacal quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020