Animated Koopmans Logo Tequiixiptlayotl by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2023

Animated Koopmans Logo Tequiixiptlayotl

by Ruud Winder - Rebrandt

Client: Rebrandt

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Tequiixiptlayotl

Koopmans oquitlatlanih Rebrandt ma quinextiliz chicahuac in nepapan intequiuh. In tlahtolli "amatlachihualoyan" ayocmo quitequipanoa in tlen mochihua intech. Inin yancuic ixiptlayotl amo zan cualli itlachihualmachiyohuan, noihqui tequitl ipan tlanamaquiliztli tlen quinextilia in miec tlamantli tlen huelitih quichihuas. Ruud Winder, teyacancatzin itech tlachihualiztli ipan Rebrandt, quinequih ma ixiptlayomeh quinextiliz in oliniztli itech intequiuh. In oliniztli quiyolpachoa in cemicac itech amatlachihualoyan, yece oquimonequiltih quinextiliz in nepapan tlamantli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Animated Koopmans Logo Tequiixiptlayotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Animated Koopmans Logo Tequiixiptlayotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Animated Koopmans Logo Tequiixiptlayotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022