Collection of Formosa Terroir Tlapācholiztli Tlachihualiztli by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Collection of Formosa Terroir Tlapācholiztli Tlachihualiztli
Client: PH7 Creative Lab
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #149110The Design
About Collection of Formosa Terroir Tlapācholiztli Tlachihualiztli
Taiwan īmil nochipa altepētl īmahuizzohtzin, ica cualli tlamantli quipiya yollohtzahtzilizahtli tzahtziliztli. Īpan monenextīz īnyecneliliz, PH7 Creative Lab oquincentlālih miltōqueh cenyeliztin nepantlah, cihuātlampa, hueytecuhtlāmpa īhuān tōnatiuhcopa Taiwan īpan, īhuān oquinpehpehnah nāhui tlamantli ica altepētzintiliz tlatequipanōliztzin tlen quinamiqui ESG, Formosa Tlalli Ītzintiliz Centlālīliztli īxquich īpan.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Collection of Formosa Terroir Tlapācholiztli Tlachihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Collection of Formosa Terroir Tlapācholiztli Tlachihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Collection of Formosa Terroir Tlapācholiztli Tlachihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
- Dimensions & Packaging
- Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film - Tags
- Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
- Production Technology
- Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
- Design Challenge
- Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
- Inspiration
- PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
- Project Duration
- The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan - Team Members
- Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab
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