Xicpanahuī campa tlahtōlli
Doritos W and Y Tlacualtemalli Ihuahuaz ītēchcopa PepsiCo Design and Innovation

Tlanāhuatīlli Doritos W and Y Tlacualtemalli Ihuahuaz ītēchcopa PepsiCo Design and Innovation cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlapohualli ihuan Nomatca Tlachihchihualiztli Nēhuilīztli Tlamantli.


TepoztliTlapohualli· 2023

Doritos W and Y Tlacualtemalli Ihuahuaz

īpal PepsiCo Design and Innovation

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlapohualli Tlamantli

37,645

Tlapalli

Tlanēxtilistli

Ītechcopa Doritos W and Y Tlacualtemalli Ihuahuaz

Doritos W ihuan Y yeh se tlacualtemalli ihuahuaz tlachihualli tlen zan achi tonaltin monequi, tlachihualli inic momachiliz itlamian nehnemi in reggaeton omen tlacah Wisin ihuan Yandel. In ihuahuaz quipia se hueyi ixnezcayotl tlamantli tlen zan achi tonaltin monecticah. In tzintlan quipia in chichiltic, iztac ihuan matlaltic tlapalli, iuhqui in Puerto Rico ipanyo. Se mahuizauhqui tlaixcopinalli tliltic ihuan iztac, campa nezih on omen tlaihtotianih, motlalia tlanepantla, inahuac tlahtolli tlen quiteixnextilia in cemanahuac nehnemiliztli itoca La Última Misión. In Doritos tlaixnezcayotl, tlen quipia tlaixquetzalli, cualli nezi ixpan in temalli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Doritos W and Y Tlacualtemalli Ihuahuaz ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Doritos W and Y Tlacualtemalli Ihuahuaz ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Doritos W and Y Tlacualtemalli Ihuahuaz quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Tēyōllālīliztli
The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli