Lay's x Stranger Things Tlacualtlapiquiloni by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlapohualli ihuan Nomatca Tlachihchihualiztli Competition Category.
BronseTlapohualli· 2023
Lay's x Stranger Things Tlacualtlapiquiloni
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Bronse Winner in Tlapohualli Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Tlacualtlapiquiloni
Lay's x Stranger Things se se tlapiquiloni tlazohcayotl tlen ohuentlalilihqueh ipampa papa tlaxcaltlaquentli. Inin tlapiquiloni quipiya yayauhqui tlaixnextli ica chichiltic teyahualtin tlen quizah itech Lay's machiotl, campa nemiya costic tlapaltli. Se yolcatontli tlen hualehua itech ilhuicac tlahtolli mopanextia ica tlapoutoc icamac, huan imahuan quinehnextiliah quipiyah in tlapiquiloni. In Stranger Things machiotl mopachiuhtoc tlatzintlan, ihcuac tlaneltoquilo ica in ilhuicac tlahtolli. Se tlemiqui chilli huan se tlaxcaltontli quinextiah in Flamin' Hot xochiyotl. In tlapiquiloni omonamacac tlen quenmanian nemih itech Thailandia.
The Recognition
About the Mahuizolli A' Design Award Bronse
Lay's x Stranger Things Tlacualtlapiquiloni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lay's x Stranger Things Tlacualtlapiquiloni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lay's x Stranger Things Tlacualtlapiquiloni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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