Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli ītēchcopa PepsiCo Design and Innovation

Tlanāhuatīlli Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli ītēchcopa PepsiCo Design and Innovation cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlapohualli ihuan Nomatca Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlapohualli· 2023

Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli

īpal PepsiCo Design and Innovation

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlapohualli Tlamantli

34,459

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #149741

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli

Pepsi Black x Digital Shanghai FW ītōcā tepitōn tlapatiotl ātl contli, mochīuh īpampa Shanghai Fashion Week. In tlapatiotl quineltoca in tlanahuatilli "Yancuīc Yōllōtl Peuhqui". Cē tlapalli xōxōctic tehtechilli quiyāhualoa in Pepsi māchiotl, īhuān in tlācuilōlli motzayana zan cē nēhuiyāmpa quinēxtia in tonalli īhuān in tlālli īca huehcāuhcayōtl. Tlapōhualli tlapalli xōxōctic-camopaltic īhuān xōxoctic-xihuitl tlapalli, tlātlālīlō īpan tlīltic tlālpan, quichīhua cē chicāhuac, miacpa-tlatecpāntli nēxtli. In motzayana tlācuilōlli motēca īca cequi cequintin ihcuāc mochīhua cē "digital glitch" nēxtli, tlein quinēxtia in nepantlah in nēzcāyōtl īhuān in neltiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Pepsi Black x Digital Shanghai FW Tlapatiotl Ātl Contli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Tlanāhuatīlli Nētēcahuilīztli: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Tēyōllālīliztli: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Xicpōhua Āmatl Tēmachiyōtīliztli

Tlacōhualli