Odea Cemihcac Tōmin Tlapōhualli ītēchcopa Odeabank A.S

Tlanāhuatīlli Odea Cemihcac Tōmin Tlapōhualli ītēchcopa Odeabank A.S cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseOliniatepoztli· 2023

Odea Cemihcac Tōmin Tlapōhualli

īpal Odeabank A.S

Tlanāhuatīlli: Odea Bank A.S

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Oliniatepoztli Tlamantli

24,962

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #150019

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Odea Cemihcac Tōmin Tlapōhualli

Odea in cē huēyi-tlapōhualli, mochīhuaz cāhmo zan cē tōmintēchīcāhuani pampa Odeabank tēneltoquilianih. Yehhuatl cē cemihcac tlaēlēhuiliztli īpan Turquía tianquiztli. In ītlachiyaliztzin caltōmin quitohua: quiyeznequi "phygital" caltōmin Turquía. Odea ītlachīhualiz quitemohua mā tēneltoquilianih quittāzqueh mochīn tōmin tlamantli īhuān nepantlatlāliliztli īpan zan cē tlachiyaliz, quimacāz mācēhualli cē yōlīztli nelihuiliztli īhuān ahmo ohui īximatiznequiz in monequi tlahtōlli. Odea quitemohua cē nēnquīztaliz tōmin tlamantli pampa tēpalēhuia calacohuiliztli īhuān tēchīcāhuiliztli digital ohtli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Odea Cemihcac Tōmin Tlapōhualli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Odea Cemihcac Tōmin Tlapōhualli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Odea Cemihcac Tōmin Tlapōhualli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Huēyiliztli īhuān Tlacualtepēhualli: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tōcāitl: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Tlachīhualiztli Māchiyōtl: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Tlanāhuatīlli Nētēcahuilīztli: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Tlatēmōliztli: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Tēyōllālīliztli: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Tēquitl Cāhuitl: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Tēquitl Ōhuitl: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patentēmeh: Copyrights belong to Odeabank A.S, 2023
Calpolli Tlācah: Odeabank CX Design Team
Īxiptla Tlanēxtīlli: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023