AS Women Empowerement Tequipan Maconi by Antonia Skaraki

AS Women Empowerement Tequipan Maconi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlamactli Tlachihchihualiztli Competition Category.

TepoztliTlamactli· 2024

AS Women Empowerement Tequipan Maconi

by Antonia Skaraki

Client: As

Mahuizolli A' Design Award Tepoztli Winner in Tlamactli Category

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Colors

The Design

About AS Women Empowerement Tequipan Maconi

A|S oquintemachilih ce cemixhuitl tequipan maconi para ma ye tlahtolli ihuan tlatemolizpan, quichixnexti ipan monequi chicahuaz cihuameh nochi tlacayotl, teoyotl nozo altepeyotl. Creteco Tsikoudia, ce yancuic Greciatl octli, quitentic acomimeh oquimilhuihqueh nepapan cihuameh, cenquizqui huan ce xoxoquilixayac tzapoctli, chixnextihqueh ipan huehueh Cycladico ixiptlameh. Quihuicaqueh temahmeh: Tlanextiliztli, Yancuiliztli, Cenquizcayotl, Tlatecpanaliztli, Tlamachtiliztli, Tlaneliliztli ihuan Chicahualiztli. Nochi acomitl motetlali ipan ce petlacalli huan tolihcuilomeh ihuan tepantlamatl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

AS Women Empowerement Tequipan Maconi ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in AS Women Empowerement Tequipan Maconi ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. AS Women Empowerement Tequipan Maconi quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi