Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac by Jason Chan - Offesc Design

Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2024

Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

10,628

Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac

Ings ītōcā in tlapiyalli īxtlapachiuhca in ōmochīuh īpampa miyec tlapepechōlōni tlein mopohua īxāyac. In īxtlapachiuhca quimopanextilia yōllōtl āmatepoztli tlein monequi ic mocaquiztiltiz in tlein āchi huēyi īihtic ēxtli. In tepāncaltiliztli tlamatiliztli quichīhua nepapan tlachializtli tlein motenehua in yancuīc tlamatiliztli īca in tlapiyalli. In achto īxiptlayōtl ōmocencāuh zan achi tepitōn inic mocāhuazqueh in huēyi tlamachiyōtl huel neci in nochi nepapan tlanamactli. Plástico-ahmo-quipiah cajastin tlein quinpiyah cierre in āyāc quicāhua zōquiātl, in āmatl FSC-certificado tlein motzimpōpoloa quitemaca chichīliztli, īhuān tlīlli soya quipalēhuia in ohtli tlaxelōliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Ings Tlapiyalli īxtlapachiuhca in Tlapepechōlōni Ixāyac quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022