Imoment Achi Octli Chicāhuazyōtl Nepapan by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacualli, Atlitl ihuan Tlacualchihualiztli Toltecayotl Tlachihchihualiztli Competition Category.
BronseTlacualchihualiztli· 2024
Imoment Achi Octli Chicāhuazyōtl Nepapan
Client: Netease Yanxuan Trading Co. Ltd
Mahuizolli A' Design Award Bronse Winner in Tlacualchihualiztli Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment Achi Octli Chicāhuazyōtl Nepapan
In tepōpōchtin nequih quintlacuīz tepitzin octli īpampa quichīhuaz achi pahuiliztli, noyōlcēhuiliztli, pāquiliztli īhuan quimomaquilīz occequintin. Imoment quipalehuia mā cualli quittazqueh īntōnal īquīn quintlacuīz. In huēyi tlanamaquiliztli imoment: quitēmachtia mahuizzoh, cualli, ahmo ilcahualo tōnaltin īpan achi octli tlaihyōtl īca tlachīhualli, cencah achto miecquintin tlamanalli tianquizco. Īca nepantlah īxcuitiliztli īhuan tonacāyō pahuiliztli, in tlamanalli quitta cē tlatzacuiliztli pāquiliztli achi octli ītech.
The Recognition
About the Mahuizolli A' Design Award Bronse
Imoment Achi Octli Chicāhuazyōtl Nepapan ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Imoment Achi Octli Chicāhuazyōtl Nepapan ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Imoment Achi Octli Chicāhuazyōtl Nepapan quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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