Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli by YeZhang

Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli by YeZhang is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2024

Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli

by YeZhang

Client: Beijing Jiaotong University

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli

Cosmos Datong ce petlacalli tlahcuilolli ic ce nechichiualiztli tlaxcaltzopelic altepetlacayotl, ompa hualehua in huehue altepetl Datong, Shanxi, China. Nahui tlamantli tlahcuilolli quinextia in altepetl iyeliz ihuehuetiliz ipan occequi cahuitl. In tlahcuiloltin quicentlalia in altepemaceualcayotl inemachiliz ihuan in tonatiuh iquizayan icualnezcayo itech in yancuic China nemachiliztli, ihuan quicui in huehue tlapalhuan itech in Shanxi cecualli tlacatecolotlaixiptla mahuizolli. In quiyahuac petlacalli mochihua ica amatlapechtli ica petzcatic UV tlapalhuiliztli, ica totonqui tepoztlahcuilolli ihuan tlatentectli itenco. In tetlauhtilpetlacalli quipia yei tepitzitzin petlacaltoton ihuan monequi ipan ilhuitl cahuitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Cosmos Datong Tlacualli Ipetlacaltzin Tlahcuilolli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Dimensions & Packaging: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Tags: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Production Technology: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Design Challenge: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Research: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Inspiration: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Project Duration: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Operation Flow: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patents: This work is all original images not copyrighted.
Team Members: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Image Credits: This work is all original images not copyrighted.