HLJ Nine And Eighteen Natures of China Tlanamacaliztli Ipetlacaltzin by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2024
HLJ Nine And Eighteen Natures of China Tlanamacaliztli Ipetlacaltzin
Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #158808The Design
About HLJ Nine And Eighteen Natures of China Tlanamacaliztli Ipetlacaltzin
HLJ Nine and Eighteen Natures of China inin ce petlacalli tlatecpanaliztli inic pahtli tlanamacaltin tlen mochihua ica xihuitl ihuan yolcame intlanextil tlen hualehua ipan Heilongjiang tlalpan. Inin petlacalli quitequihuia tlapalmeh tlen quinezcayotia itlamachiliz, huehue tlahcuilolli ica piochtli, ihuan ce cenca yuhqui tlaixnextiliztli inic quinextia cecen tlachihualiztli ica melahuac ihuan iciuhca machiliztli. In caxitin mochihua ica chicahuac amatlapechtli ihuan motlamiltia ica ahmo pepetlaca amatlaquentiliztli ihuan tlaixpanhuiliztli, tlen quichicahua in tlahcuilolli ihuan tlaixnextiliztli inmachiliz. Teocuitlatl tlaixmachiotiliztli motlalilia ipan cequin tlahtolpantli. Inin tlatecpanaliztli quipiya ce cenca yuhqui tlaixmatiliztli, auh no ihqui quicahua cecen tlanamacalli ma huel moixmati.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
HLJ Nine And Eighteen Natures of China Tlanamacaliztli Ipetlacaltzin ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in HLJ Nine And Eighteen Natures of China Tlanamacaliztli Ipetlacaltzin ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. HLJ Nine And Eighteen Natures of China Tlanamacaliztli Ipetlacaltzin quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Team Members
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
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