Xicpanahuī campa tlahtōlli
B For Good Leaders Ixnezcayotl Cualli Tlayacanque ītēchcopa Misteli Creative Agency

Tlanāhuatīlli B For Good Leaders Ixnezcayotl Cualli Tlayacanque ītēchcopa Misteli Creative Agency cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTlacuilolli· 2024

B For Good Leaders Ixnezcayotl Cualli Tlayacanque

īpal Misteli Creative Agency

Tlanāhuatīlli: Misteli Creative Agency

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

16,499

Tlapalli

Tlanēxtilistli

Ītechcopa B For Good Leaders Ixnezcayotl Cualli Tlayacanque

B For Good Leaders in ixnezcayotl tlen se cenca huei nechicoliztli itech tlayacanque tlen tlanamacaliztli. In chichiltic-costic, tlapalli tlen totonqui yolli ihuan paquiliztli, yehua in huei tlapalli. In chichiltic-costic monamictia inhuan miec totonque tlapaltin ihuan inhuan machiotl tlen quinextia in miecpatlaliztli itech tlacah ihuan tlachihualiztli itzalan in nechicoliztli. Se tlaixtelolotl tlen tlanepantla quinextia in tlachializtli itech nechicoliztli ihuan iohui quenin quitta cemanahuatl. In ixnezcayotl motlalia itech se webitlahcuiloyan, amoxtlahcuilolli ihuan itech nechicoliztli tlen tepitzin, ihuan itech huehuei calli tlen tlacenquixtiloyan tlachihualli inhuan tilmatl tlen huelis motlapatlaz, cartón tlen huelis pahtiz ihuan amatl tlen ye quixtiloc.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

B For Good Leaders Ixnezcayotl Cualli Tlayacanque ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in B For Good Leaders Ixnezcayotl Cualli Tlayacanque ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. B For Good Leaders Ixnezcayotl Cualli Tlayacanque quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Huēyiliztli īhuān Tlacualtepēhualli
The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tōcāitl
Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tlachīhualiztli Māchiyōtl
The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tlanāhuatīlli Nētēcahuilīztli
This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Tlatēmōliztli
Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Tēyōllālīliztli
The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Tēquitl Cāhuitl
The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Tēquitl Ōhuitl
Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli